With experience across email, web, social media, print, and motion design, and a strong understanding of the authority I hold as a designer, I bring a well-rounded and data-driven approach to my work. Leveraging a background in digital marketing and proven success in driving engagement and revenue through targeted campaigns, I create designs that not only captivate visually but also deliver measurable results.
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Gallery image courtesy of Jeffrey Vock.
Education
Stevens Institute of Technology
BA in Visual Arts and Technology (design concentration)
Minors in Marketing Innovation & Analytics and Film Studies
Experience
Graphic Design InternEuroperfumes
- Designed, segmented, and scheduled emails in Klaviyo and updated Shopify website banners, blogs, product photos, and collections for 8 luxury perfume houses—attributing to $280K and $121K in email-driven revenue for 2 brands
- Collaborated with digital marketing team to curate product photoshoots; edited, cropped, and retouched images for websites, ads, and social media feed,
- 10% and 14.5% increase in VIP customer segments/ repeat buyers in top brands
- Leveraged emerging social media trends and trending audios to create high-performing TikTok and Instagram content, including a viral TikTok that achieved 16x the brand’s average likes, views, and engagement
- Led the creative execution of print materials for an exclusive influencer event, designing invites, menus, coasters, matchboxes, and napkins that reflected the brand’s elevated aesthetic, preparing and sending files for printing
- Design SMS marketing graphics
- Curate Instagram feed and optimize post sizes for maximum engagement opportunity
- Make Tiktoks and edit motion graphic videos
- Work with brand managers to implement style guideline changes
Public Relations ManagerStevens Institute of Technology
- Studied student behavior patterns to build a strategic posting schedule, timing content releases just before class dismissals and academic breaks to maximize feed visibility—resulting in a 23% increase in Instagram engagement
- Analyzed social media trends and implemented popular, quick-cut editing format in video content, resulting in a 31% increased in TikTok followers and engagement over three months
- Managed a six-person committee, designing social media post templates and delegating tasks through spreadsheets to streamline content production and maintain style consistency
- Created and distributed print and digital communication assets, event flyers, and social media posts, customizing composition and typography to highlight CTAs and important information
Communications DesignerStevens Athletics
- Animated motion graphic videos in After Effects and Premiere Pro for livestream intermissions, improving viewer retention by 9% with engaging vector graphics, dynamic typography, and quick transitions
- Designed social media graphics for Facebook, Twitter, and Instagram, optimizing game-day content for each platform's size specifications and producing content quickly to accommodate last-minute game changes
- Maintained brand consistency across all print and digital materials by adhering to university style guidelines for logos, typography, color, and imagery while preparing flyers and large format posters for print
Recognition
First in ClassStevens Institute of Technology Class of 2025
Awarded to the students in the class of 2025 who graduate with a 4.0 cumulative GPA
Capstone Best in ShowVisual Arts and Technology Class of 2025
This award recognizes remarkable artistic achievement at the Visual Arts and Technology Senior Capstone Exhibition
Robbins Scholar-AthleteStevens Athletics
The Robbins Scholar Athlete award is given to the highest male and female cumulative grade-point average among athletes that have been of a varsity athletic team for at least three years
Miller Award for Distinction (Best in Show)Miller Student Art Exhibition
Each year, the Visual Arts & Technology program at Stevens invites freshmen, sophomores, juniors to showcase their work in a group exhibition.
MAC Sportsmanship Team
Middle Atlantic Conference
The MAC All-Sportsmanship Teams recognize student-athletes who exemplify great character and display exceptional sportsmanship both on and off the field. They represent their team, institution and the conference with high integrity, and exhibit respect for themselves, teammates, coaches and opponents.