csp — sophiapatz.com

Comptoir Sud Pacifique

Digital Design, Product Photography

Comptoir Sud Pacifique is an independent Parisian Perfume House that captures the essence of exotic locales and tropical paradises through its tropical-inspired fragrances.

Created email designs in Photoshop to be implemented in Klaviyo, prioritizing the positioning of the ‘call-to-action’ button, supporting text, and graphics using an inverted triangle composition.

Intended to subtly complement story reposts, these backgrounds were made with Comptoir Sud Pacifique’s main branding colors. They give story reposts a more appealing background rather than the Instagram default gradient.

Shot with the Sony A7R and edited in Lightroom and Photoshop.

I curated this Instagram feed using images provided by the brand, product photos that I took, and open source images. I followed current trends focused on grid cohesion by using consistent background colors across product and filler images, while varying compositions to keep the feed visually dynamic yet unified.

I prioritized vertical images, cropping them to a 4:5 ratio—the tallest format Instagram supports—to maximize visibility in users’ feeds. Taller posts occupy more screen space, increasing the chances that viewers will pause and engage with the content.