Digital Design
Created email designs in Photoshop to be implemented in Klaviyo, prioritizing the positioning of the ‘call-to-action’ button, supporting text, and graphics using an inverted triangle composition.
Intended to subtly complement story reposts, these backgrounds were made with Etat Libre d’Orange’s main branding colors. They give story reposts a more appealing background rather than the Instagram default gradient.
Blogs are designed to increase customer engagement and retention with the brand during times of inactivity, due to the long product lifespan of a bottle of perfume. I designed blog graphics that followed an astrological theme while adhering to Etat’s voice and brand.
Blogs are paired with graphics to illustrate key points from the article and make the information more engaging.
For the Tiktok on the right, I used a trending audio clip from the Despicable Me movie to boost its chances of being picked up by the algorithm. The video reached over 16,000 views and 1,100 likes—more than 16 times the account’s average for views and likes.