Intended to subtly complement story reposts, these backgrounds were made with the Etat Libre d’Orange’s main branding colors. They give story reposts a more appealing background rather than the Instagram default gradient.
Blogs are designed to increase customer engagement and retention with the brand during times of inactivity, due to the long product lifespan of a bottle of perfume. I designed blog graphics that followed an astrological theme while adhering to Etat’s voice and brand Blogs are paired with graphics to illustrate key points from the article and make the information more engaging.