Protect Your CrownPackaging Design, Rebranding
Protect Your Crown is a rebranded and repackaged version of Goody Ouchless Hair Elastics, featuring a refillable and reusable cardboard dispenser box designed to last the lifespan of a pack of hair ties. Its shape, derived from a deck of cards box, features a slanted bottom to ensure hair elastics are always ready to be dispensed.
The illustration on the box mimics the Queen of Hearts from a deck of cards, and the new slogan, 'Protect Your Crown,' plays on the dual meaning of words to link the product to the packaging concept.